By Tejas Ambalia | AI & Restaurant Tech Consultant | tejasambalia.com
In today’s fast-moving market, real estate is all about online presence. Whether you’re a solo agent or part of a large team, digital marketing is the key to attracting more leads, selling homes faster, and building trust with clients.
Here’s a look at the top real estate digital marketing strategies that are working right now and how you can start using them today.
1. Build a Website That Converts
Your website is your online business card. It needs to look professional, be easy to navigate, and work perfectly on mobile devices. It should include:
- A property search feature
- Virtual tours and high-quality photos
- A contact form that’s easy to use
- A blog for SEO and helpful content
Don’t forget to optimize your site with keywords like “homes for sale in [city]” or “real estate agent near me.”
2. Get Found with Local SEO
Want to show up when people Google things like “buy house in [your city]”? Then you need local SEO.
- Use local keywords in your content and page titles
- Claim and update your Google Business Profile
- Add your business to online directories
- Ask past clients to leave you a Google review
All of this helps you show up higher in search results and in Google Maps.
3. Use Social Media to Connect with Your Audience
Social media is where your future clients are already hanging out. Platforms like Instagram, Facebook, and TikTok are perfect for showing off homes and sharing real estate tips.
Try posting:
- Walkthrough videos of listings
- Homebuyer advice and how-tos
- Community spotlights
- Client success stories
Pro tip: Use Instagram Stories and Facebook Reels to reach more people without spending a dime.
4. Run Targeted Ads to Get More Leads
Online ads let you reach people who are actively looking for homes or thinking about selling.
- Use Google Ads to target people searching specific keywords
- Use Facebook and Instagram Ads to target by location, age, and interests
- Retarget people who’ve visited your website to stay top of mind
Start with a small budget, test your ad creatives, and scale what works.
5. Start Using Video Marketing
Video builds trust fast and helps your listings stand out. It also works great on social media.
Video content ideas:
- Property walkthroughs
- Tips for buyers and sellers
- Neighborhood overviews
- “Day in the Life” of a realtor
Upload to YouTube, Instagram, Facebook, or even TikTok wherever your audience spends time.
6. Use Email Marketing to Nurture Leads
Email is still one of the most effective tools for keeping in touch with leads and past clients.
Send things like:
- New listing alerts
- Monthly market updates
- Tips for first-time buyers
- Seasonal home maintenance checklists
Use tools like Mailchimp or ActiveCampaign to automate your emails and track opens and clicks.
7. Optimize Your Google Business Profile
Your Google Business Profile helps you show up in local searches and gives buyers a quick snapshot of your business.
Make sure it includes:
- Updated contact info
- Hours of operation
- Recent photos
- Positive reviews
Post updates and listings regularly to stay active in Google’s eyes.
8. Use a CRM to Stay Organized
A CRM (Customer Relationship Management) system helps you track leads, follow up on time, and stay organized.
Look for features like:
- Automated email follow-ups
- Notes and task reminders
- Integration with your website and social channels
Popular tools for real estate agents include Follow Up Boss, LionDesk, and Wise Agent.
9. Host Virtual Open Houses or Webinars
Don’t want to rely on in-person events? Host virtual open houses or real estate webinars.
Ideas include:
- Live virtual tours of listings
- First-time buyer education sessions
- Q&As with a mortgage expert
- Market updates for your area
These events are a great way to build trust and attract serious buyers.
10. Track Your Marketing Results
Finally, always measure what’s working and what’s not.
Use tools like:
- Google Analytics to track website traffic
- Meta Business Suite for social media stats
- Hotjar to see how visitors behave on your site
When you know what’s bringing in leads, you can double down and grow faster.
Digital marketing is a must for real estate agents in 2025. Whether you’re brand new or experienced, the right strategy can help you attract leads, build relationships, and close more deals—without wasting time or money.
Start small, be consistent, and keep learning. The results will follow.